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Items where Author is "Helal, Guida"

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Article

Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials' brand loyalty in the fashion industry. Psychology & Marketing, 38 (5). pp. 774-793. ISSN 1520-6793

This list was generated on Sun Apr 28 20:15:56 2024 UTC.